Fidelity Investments launches 'StockCity' to woo millennials

Fidelity Investments is getting creative in its efforts to woo millennials into greater interest of the financial stock market, launching StockCity. The software uses a 3D mapping tool and feels similar to SimCity, providing virtual structures that analyze 90-day trade volume and market caps of selected stocks. StockCity also is available for the Oculus Rift, blending virtual reality with data visualization, providing a unique method to view your personal stock portfolio.

"Fidelity's target one with a bullet is the boomers," said Bill Doyle, Forrester Research VP, in a statement. "But if they don't pay attention to the next generation - which has a decidedly different feel, with a strong bias to digital touch points - they run the risk of being iced out by some upstart. They expect their best experience to come from software, as opposed to coming from a human being."