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Fidelity Investments launches 'StockCity' to woo millennials

Fidelity Investments has launched the 'StockCity'
By: Michael Hatamoto | Gaming News | Posted: Nov 25, 2014 4:42 am

Fidelity Investments is getting creative in its efforts to woo millennials into greater interest of the financial stock market, launching StockCity. The software uses a 3D mapping tool and feels similar to SimCity, providing virtual structures that analyze 90-day trade volume and market caps of selected stocks. StockCity also is available for the Oculus Rift, blending virtual reality with data visualization, providing a unique method to view your personal stock portfolio.



"Fidelity's target one with a bullet is the boomers," said Bill Doyle, Forrester Research VP, in a statement. "But if they don't pay attention to the next generation - which has a decidedly different feel, with a strong bias to digital touch points - they run the risk of being iced out by some upstart. They expect their best experience to come from software, as opposed to coming from a human being."




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