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Activision hopes for major CoD: Advanced Warfare launch success

Activision is expecting Call of Duty: Advanced Warfare to be a major success, though some analysts aren't quite on the bandwagon just yet
By: Michael Hatamoto | Gaming News | Posted: Nov 4, 2014 12:23 pm

Call of Duty: Advanced Warfare has generated a large amount of hype, but some analysts believe the game title will still fall short of the 2013 launch of Call of Duty: Ghosts. However, Activision is still hopeful that Advanced Warfare, which should receive a boost as more gamers now own Sony PlayStation 4 and Microsoft Xbox One game consoles, will still find success.

 

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"We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up," said Eric Hirshberg, Activision CEO, in a statement. "I'm still optimistic..."

 

However, Colin Sebastian from R.W. Baird & Co believes Advanced Warfare will generate 18-20 million units in sales, though will fall 10-15 percent short of Ghosts. It's worth noting that many analysts tend to provide estimates based on game pre-order figures - and it's not uncommon to pick and choose which retailers to select from - so only time will tell how the game does.

 

Activision should also benefit from what is expected to be a busy 2014 Christmas holiday shopping season, in which US consumers are expected to spend.

NEWS SOURCES:Polygon.com, Gamesindustry.biz, Static2.gamespot.com

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