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Activision hopes for major CoD: Advanced Warfare launch success

Activision is expecting Call of Duty: Advanced Warfare to be a major success, though some analysts aren't quite on the bandwagon just yet
By: Michael Hatamoto | Gaming News | Posted: Nov 4, 2014 12:23 pm

Call of Duty: Advanced Warfare has generated a large amount of hype, but some analysts believe the game title will still fall short of the 2013 launch of Call of Duty: Ghosts. However, Activision is still hopeful that Advanced Warfare, which should receive a boost as more gamers now own Sony PlayStation 4 and Microsoft Xbox One game consoles, will still find success.




"We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up," said Eric Hirshberg, Activision CEO, in a statement. "I'm still optimistic..."


However, Colin Sebastian from R.W. Baird & Co believes Advanced Warfare will generate 18-20 million units in sales, though will fall 10-15 percent short of Ghosts. It's worth noting that many analysts tend to provide estimates based on game pre-order figures - and it's not uncommon to pick and choose which retailers to select from - so only time will tell how the game does.


Activision should also benefit from what is expected to be a busy 2014 Christmas holiday shopping season, in which US consumers are expected to spend.


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