Fast food restaurant Taco Bell has released a new app that allows customers to browse the restaurant's menu, customize and place orders. Customers will be able to alert their local restaurant if they plan to pick up food inside or at the drive-thru. The Taco Bell mobile ordering app is available on Google Play and the Apple App Store.
To help promote its new app, Taco Bell's Facebook, Twitter, Facebook, Instagram and Tumblr have gone dark with the following message: "The new way to Taco Bell isn't on the Internet - it's #onlyintheapp."
"Technology has fundamentally changed the way people interact with brands," said Brian Niccol, Taco Bell president. "All can be done any time, any place on a smartphone."
Restaurants are embracing mobile apps to give their customers another way to stay engaged, look at menus, and place orders. Pizza chain Domino's, fast casual restaurant Chipotle and other restaurants have embraced similar efforts, though it's unknown how successful these apps are.