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Apple and Nike teaming up for a 'stylish' wearable product

Apple is working with Nike to develop a new wearable device
By: Michael Hatamoto | Wearable Computing News | Posted: Oct 24, 2014 10:30 pm

Apple and Nike are reportedly developing a new 'stylish' wearable product that will be able to integrate with electronics but still be fashionable. Additional details about the new device weren't disclosed just yet.

 

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"I think it's going to be a big part of the future, absolutely," said Mark Parker, Nike CEO, in a recent interview with Bloomberg TV. "I think the form it takes is critical. You can go from the very geeky kind of wearables today - we've all seen some of those - to what I think you'll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes,"

 

If true, this makes sense for both companies - along with Nike and Apple supporting large customer groups - Nike will be able to further benefit by teaming up with the technology giant again, ensuring it doesn't need to directly worry about hardware and software development.

NEWS SOURCES:Theguardian.com, Bloomberg.com, Mrait.files.wordpress.com

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