Apple and Nike are reportedly developing a new 'stylish' wearable product that will be able to integrate with electronics but still be fashionable. Additional details about the new device weren't disclosed just yet.
"I think it's going to be a big part of the future, absolutely," said Mark Parker, Nike CEO, in a recent interview with Bloomberg TV. "I think the form it takes is critical. You can go from the very geeky kind of wearables today - we've all seen some of those - to what I think you'll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes,"
If true, this makes sense for both companies - along with Nike and Apple supporting large customer groups - Nike will be able to further benefit by teaming up with the technology giant again, ensuring it doesn't need to directly worry about hardware and software development.