Less than one year after purchasing Nokia's mobile business, Microsoft has decided to drop Nokia branding from upcoming smartphones. Nokia France confirmed it will switch to "Microsoft Lumia," and the rebranding change will continue in other countries, Microsoft has confirmed. Microsoft paid $7.2 billion for Nokia in April, and wants to move forward with its own advertising and marketing efforts without references to Nokia.
As recent as the Nokia Lumia 730 and 830 product announcements made in September, the Finnish brand name was highlighted - but as Microsoft continues an effort to make branding easier - it only makes sense that future products will be referred to as Microsoft Nokia.
Microsoft is desperate for success in the mobile markets, and "Windows Phone" devices are now simply being referred to as "Windows."