The current state of TV is evolving and has led to established companies testing out direct-to-consumer services away from costly cable and satellite bundles. Both HBO and CBS recently announced online video subscription services, providing viewers with another way to watch content. Other content broadcasters are expected to follow suit, despite pressure from cable and satellite providers that offer premium subscription packages - in a continually evolving market.
Beyond HBO and CBS, the WWE wrestling brand, UFC mixed martial arts (MMA) promotion, and other established brands now have their own online on-demand video services.
As more American consumers begin to watch programs online, the future of TV content appears to be online - at the expense of cable and satellite providers - which could be even more disruptive in the future. Consumers can also choose Netflix, Hulu, Amazon, and other online video services that provide TV episodes, movies, and exclusive content for their subscribers.