Two US ad agency interns are creating quite the stir with their idea of throwing up a new crowdfunding campaign for Half-Life 3. The duo is looking for a total of $150,000 which they think will help push Valve over the edge and "get Valve to finish the game we've dreamed about for all these years".
The $150,000 won't be used to help Valve in any way, but it will instead be used for a massive marketing campaign targeted against Valve, and its employees, shouting from the rooftops: "WE WANT HALF-LIFE 3". At the time of writing, the campaign was a little short of its $150,000 target, with just $942 raised. The theory behind the campaign is that "we think that the fans aren't doing enough, we think that we've never truly been united in getting our voice heard". As for the tiered goal system, we have:
- $3,000: All 300 employees of Valve will be targeted by a Google Adwords campaign with the message "WE WANT HALF-LIFE 3".
- $9,000: A mobile billboard truck will "besiege Valve HQ in Bellevue, Washington" to urge Valve to out HL3.
- $45,000: Another Valve HQ siege will take place, this time with "a bunch of Gabe Newells" (lookalikes) trying to sneak into Valve HQ and push of the HL3 development/release.
- $150,000: the "Most Epic Concert EVER" will be organised where Half Life fans will listen to "some of the biggest names in video game music".
So it sounds like a lawsuit waiting to happen, and even if Valve wanted to show off Half-Life 3, it's not going to be from a public-funded whinge campaign. What do you think about all of this?