Apple today unveiled two new tablets, the iPad Mini 3 and iPad Air 2, hoping to jump back into an increasingly competitive tablet market. The iPad Air 2 is 6.1 millimeters thin and is being promoted as the "world's thinnest tablet," featuring a better screen and camera, and includes the Touch ID fingerprint technology.
iPad Air 2 pricing starts at $499, while the iPad Mini 3 will start at $399. The new iPad models will begin shipping next week, with pre-orders opening up on Friday.
The tablet market has faced pressure while consumers choose to purchase smartphones and phablets - and with each new generation of tablets, consumers seem ready to hang on to older models - and manufacturers are struggling to promote newer technologies.