While most of the world still doesn't seem to enjoy it, American football has spurred an evolution that has seen a rise in tech-related spending. Companies are providing high schools with the ability to record practices, scrimmages, and game film in high-definition from multiple angles - which can be uploaded to the cloud and later viewed.
One such company is Hudl, which charges high schools up to $3,000 to upload 200 hours of digital film online - and while Hudl has support for other sports - it seems high school football is really picking up steam. For smaller schools with lower sports operating budgets, this all still remains a pipe dream, though that ability also is changing.
"Lots of high schools in this country now spend hundreds of thousands of dollars, even a million, on football," said Angela Lumpkin, Texas Tech University sports management department chairwoman, in a statement. "Over $3 billion nationally wouldn't surprise me."