The use of smartphones and tablets outpace any other consumer electronic devices in the household for younger people, according to research published by The NPD Group. In 2014 smartphone ownership among young people aged from 4-14 reached 71 percent, a 16 percent increase from 2012.
Consumer electronic pricing has become more affordable, especially for budget, entry-level smartphones and tablets - and company customer support has also proven to consumers. Just Samsung and Apple are considered when it comes to mobile devices, but there are multiple other major OEMs expanding in the market.
"Technology devices are as much staples for American families as traditional toys, perhaps more so considering their ability to engage with almost any member of the family," said Juli Lennett, The NPD Group Toys division president, in a statement. "Marketing smartphones and tablets for family use, rather than the traditional primary user, and offering pricing and payment options to meet the needs of families, will engage this audience even further."