The rush of companies into the smartwatch market will provide consumers with a wide selection of product choices, with affordable entry-level devices to pricier products with enhanced features. By 2016 smartwatches will make up around 40 percent of wristworn consumer products, according to the Gartner research group.
The push by Chinese OEMs using Google Android on smartwatches could drop prices as low as $30 in 2015, however, many U.S. and western Europe consumers will want to snap up products from Samsung, Apple, and other vendors. Despite much criticism during recent Apple's recent press conference, the three introduced Apple Watch models will help set a higher bar in the smartwatch market.
"We are currently seeing two opposing trends in the market with regards to form factor evolution," said Annette Zimmerman, Gartner research director, in a press statement. "On the one hand there are vendors offering smart wrist-wearables in a familiar watch-like form factor. On the other hand in the past six to nine months, we have seen vendors launching products that resemble the early fitness wristbands, but come with displays that add significant functionality, including message and call alerts."