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Toshiba to reduce its consumer PC focus, moves to business clients

Toshiba has announced that its restructuring efforts will see it pulling out of the consumer PC market, will focus on business from here on out
By: Anthony Garreffa | Business, Financial & Legal News | Posted: Sep 19, 2014 6:31 am

The consumer PC business is something that Toshiba doesn't have much faith in anymore, with the company announcing that it will be reducing its global PC business workforce by around 900 staff, or more than 20% of its non-manufacturing workforce. The move, will reduce fixed costs by over $184 million.




Toshiba hasn't said which consumer markets it will remove itself from, but it did say that it will be shifting away from unprofitable markets, to optimize sales based in low profit countries and regions. The Japanese company said that the PC market is expected to see a continuing trend to modest growth rates, so they are now measuring this, and are taking the required steps in making sure it continues a consistent profit.


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