The gaming market is a multi-billion-dollar industry and most of the attention is directed towards game consoles, but PC gaming has enjoyed a resurgence over the past few years. A recent study found 37 percent of U.S. residents nine years old and older play PC games for an average of 6.4 hours per week, separated into the following categories: Casual, Light Core, and Heavy Core.
The Casual gamers enjoy non-core games, while Light Core gamers play less than five hours per week, and Heavy Core gamers play five or more hours per week. Digital game downloads have also helped shake up the PC gaming industry, as Steam and similar platforms offer gamers the chance to play demoes, view trailers, and download entire games without a physical disc.
"Consumers' expectations may be the greatest barrier to maximizing spending in the PC gaming space," said Liam Callahan, NPD Group analyst, in a press statement. "Since half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner, publishers and retailers alike need to better manage these expectations."