Microsoft has historically had a difficult time trying to sell its game consoles in Japan, where Sony's PlayStation platform has dominated. Not surprisingly, the Xbox One - which trails global sales behind the PlayStation 4 - and has fallen flat during Microsoft's first few days in Japan. Just 23,562 Xbox One units were sold in the first four days, with the Xbox and Xbox 360 both selling better during their launch weekends.
The PS4 sold 308,000 units as the Nintendo Wii U sold 322,000 during the first few days they were available in Japan. Microsoft launched the Xbox One in Japan on September 6 and included a game catalog of 29 different titles, hoping it would be enough to get Japanese consumers interested.
Microsoft hopes a lower price tag and console bundles will help increase sales - as all three companies prepare for what could become an extremely busy Christmas holiday shopping season this year.