For over a year, rumors have circulated about Apple's iWatch, but now we know the official deal: it's the Watch. No 'i', just Watch. Tim Cook has just unveiled it, with Watch featuring a square display with curved edges, and much more. Watch requires the iPhone, as it will not work with any other device.
Cook said: "An entirely new product. We believe this product will redefine what people expect from its category. I am so excited and I am so proud to share it with you this morning." Watch will be available in silver, gold and an 18-karat gold edition. Different straps will be offered for Watch, too.
When Cook announced Watch, he said that "Apple Watch is the most personal device we've ever created". But Watch isn't just a watch, it is "also a comprehensive health and fitness device".
The operating system on Watch is different, with Cook explaining: "With every revolutionary product ... a breakthrough in user interface was required. What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist".
On the side of the Apple Watch is the "crown", a dial that Apple calls the "digital crown". The crown can be used to zoom in and out of a map, or to scroll through a list. Pressing it will take you back to the homescreen of Watch.
When wearing Watch and raising your arm, the display will enable.
You can talk to Watch, replying to Messages, too.
Watch features a Sapphire screen which also senses force.
Watch features wireless charging, MagSafe, LEDs to read your heart rate, and the GPS from your phone.
Six different straps will be made available for Watch.
Surprise, there's two different sizes for Watch.
There's also a "sports" collection of Watch, with an aluminum casing.