Apple teases 'one more thing', announces the Watch

For over a year, rumors have circulated about Apple's iWatch, but now we know the official deal: it's the Watch. No 'i', just Watch. Tim Cook has just unveiled it, with Watch featuring a square display with curved edges, and much more. Watch requires the iPhone, as it will not work with any other device.

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Cook said: "An entirely new product. We believe this product will redefine what people expect from its category. I am so excited and I am so proud to share it with you this morning." Watch will be available in silver, gold and an 18-karat gold edition. Different straps will be offered for Watch, too.

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When Cook announced Watch, he said that "Apple Watch is the most personal device we've ever created". But Watch isn't just a watch, it is "also a comprehensive health and fitness device".

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The operating system on Watch is different, with Cook explaining: "With every revolutionary product ... a breakthrough in user interface was required. What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist".

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On the side of the Apple Watch is the "crown", a dial that Apple calls the "digital crown". The crown can be used to zoom in and out of a map, or to scroll through a list. Pressing it will take you back to the homescreen of Watch.

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When wearing Watch and raising your arm, the display will enable.

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You can talk to Watch, replying to Messages, too.

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Watch features a Sapphire screen which also senses force.

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Watch features wireless charging, MagSafe, LEDs to read your heart rate, and the GPS from your phone.

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Six different straps will be made available for Watch.

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Surprise, there's two different sizes for Watch.

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There's also a "sports" collection of Watch, with an aluminum casing.