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Twitter launches 'Buy' buttons to help members shop as they tweet

A small number of mobile Twitter users will have the ability to use a "buy" button to make purchases directly through the social networking service
By: Michael Hatamoto | Social Networking News | Posted: Sep 8, 2014 6:30 pm

Social networking site Twitter wants its users to shop as they tweet, with "buy" buttons now being introduced on its service. Small numbers of mobile Twitter users on Google Android and Apple iOS devices will see the test button, with transactions finalized in just a few simple clicks.




Customers will be asked to provide debit or credit card and shipping information, then submit orders - and data saved on file will simply require a confirmation screen to make purchases. The test run is available to customers that allows them to purchase popular music or buy products from non-profit groups and select retailers.


"This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun," said Tarun Jain, Twitter Group Product Manager.


As Twitter continues to seek long-term profitable business, it's publicly unknown what type of services and products Twitter users are interested in purchasing.


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