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The Oculus VR Story Studio, an in-house laboratory, will be focused on creating movies and other content designed specifically for VR. Facebook opened up the checkbook to acquire Oculus, and while VR continues to impress many consumers, the company understands there must be an incentive for users to adopt the Oculus Rift.
"Oculus is getting focused on films," said Edward Saatchi, producer for Story Studio, in a statement to the Wall Street Journal. "Story Studio is designed to inspire and educate - inspire by making awesome movies and educate by sharing our information with the community."
Story Studio consists of about 10 people, and includes Pixar Animation Studios and Lucasfilm veterans, to help streamline film production.
Microsoft's recent unveiling of its HoloLens has generated a lot of interest from consumers, but developers understand it will be up to them to create appealing apps for the new platform. Microsoft is promoting HoloLens as something different than Oculus Rift or Sony Morpheus, and will likely try to build its success piggybacked on Windows OS and Xbox One integration in the future.
"I think [HoloLens], for me, more exciting than even VR but it shares a similar problem as VR does and that is: what is the application going to be?" said Peter Molyneux, creator of Fable, in an interview with Gamesindustry.biz. "This is the problem with VR - the applications that we think are going to be great on it quite often are exhausting or very challenging. My hope is that their concept video doesn't over promise what the technology can deliver."
Molyneux is basing his opinion on a HoloLens prototype that was tested more than two years ago, however.
Facebook CEO Mark Zuckerberg gambled on the future of virtual reality when Facebook purchased Oculus VR, and admits it will take time for VR to make a major impact. Facebook spent $2 billion to acquire Oculus VR last year, as the company continues to move forward with hardware development.
"It's extremely early stage and the early stuff is very rough still, but I think that's going to be a really important trend," Zuckerberg recently said regarding virtual reality and augmented reality, speaking during a question and answer session in Colombia.
Zuckerberg also believes VR could help eventually replace smartphones and PCs one day, though development will have to evolve. "We're really excited about that as well. We're building that with Oculus which I think is by far the leader in virtual reality and it's going to be very exciting to see how that develops."
Developers are finding a wide variety of different uses for the Oculus Rift virtual reality headset, and Toyota has demonstrated its TeenDrive365 distracted driving simulator. Participants sit down in a stationary car wearing an Oculus Rift headset, taking them through a simulation that involves multiple distracted driving scenarios.
Scenarios include other vehicles on the road, in-vehicle passengers, radio, and text messages - with drivers suffering the "consequences of distracted driving within the virtual setting," providing a more realistic view of everyday distractions that drivers face.
"Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely," said Marjorie Schussel, corporate marketing manager of Toyota, in a statement to the media.
Virtual reality products were on full display at the 2015 Consumer Electronics Show (CES) in Las Vegas last week, and while VR continues to go mainstream, there are a lot of questions that still must be answered.
VR adoption should increase in 2015, as companies tweak their hardware and software offerings, though should remain most common in the gaming sector. However, VR will still be a niche technology, until several major roadblocks are accurately addressed.
"It will stay relatively niche because it still has several technological hurdles to overcome," said Piers Harding-Rolls, HIS analyst, in a statement to BBC. "A lot of people that have tested the current headsets, a good proportion of them have not enjoyed the experience. It can make them feel woozy and sick, and the manufacturers really have to overcome that."
The virtual reality market is growing, and seems to have drawn the most attention by the gaming community, but still isn't ready for mainstream adoption. However, it's possible that the movie industry has the most to gain from virtual reality, with consumers interested in embracing the unique viewing experience.
"We've said from the beginning we're big gamers, and we started Oculus to deliver consumer VR and revolutionize games," said Nate Mitchell, VP for product at Oculus, in an interview with the Los Angeles Times. "But it may well end up being that VR is more about film than games - [but] it's possible. We don't know what the killer app is."
Oculus is working with developers in the video game and movie industries, and it's possible Oculus VR headsets could also find their way into military simulation trainings. There is a tremendous amount of opportunities for virtual reality in the future, but consumers appear more interested in what can be done sooner rather than later.
CES 2015 - 3D printing specialist MakerBot is attending CES 2015 to help promote its MakerBot 3D Ecosystem, designed to drive interest and innovation in the booming 3D market.
The company is promoting new MakerBot PLA composite filaments, MakerBot 3D Professional Services, a new mobile true remote printing and monitoring service, and the MakerBot Kit for MODO 801. Its PLA composite filaments will be available in late 2015, the company noted.
"We know there is a lot of hype around 3D printing," noted Jenny Lawton, CEO of MakerBot. "We also know that 3D printing is not plug-and-play. It can be challenging and that is why a major emphasis is on creating a MakerBot 3D Ecosystem that helps make 3D printing easier and more accessible. At CES, we want to ground the hype and showcase how educators, businesses and real users have incorporated MakerBot 3D printing into their daily work and lives."
Private defense contractors are chomping at the bit for their opportunity to explore 3D printing technology, hoping it can revolutionize modern warfare. The ability to use 3D printers in combat would provide a unique opportunity for soldiers to design and print things out while stationed at a forward operating base overseas, for example.
The US military is investing time and financial resources into 3D printing efforts geared towards military apparel, synthetic skin for wounded veterans, and food for soldiers, according to analysts. It goes significantly further than that, however, as companies are pushing the boundaries with tests of 3D printed materials in fighter jets, tanks, and helicopters. BAE Systems tested a 3D-printed metal part that was installed into a Tornado jet fighter in 2014.
"It's long term, but it's certainly our end goal to manufacture an aerial vehicle in its entirety using 3D printing technology," said Matt Stevens, 3D printing division head, in a statement to AFP.
SoftKinetic, a maker of 3D vision technology, is showcasing its new product for augmented reality mobile platforms during CES.
The SoftKinetic DepthSense 3D Time of Flight (ToF) camera - powered by the Qualcomm Vuforia mobile vision platform - makes it possible for users to interact in 3D with devices in various environments. The live demonstration uses depth sensing technology to create a room-sized environment so testers are able to carry out natural AR experiences, such as arranging items in the virtual room - and tinkering with items using AR.
"Augmented Reality and Robotics are such exciting arenas, with more and more technologies coming to market that support truly sophisticated capabilities for users to engage with the world around them in fun and beneficial ways," said Michel Tombroff, CEO of SoftKinetic, in a press statement. Qualcomm's Vuforia is a perfect example of a platform that allows our DepthSense technology to deliver at its fullest capacity, creating the most robust mobile AR experience available to anyone, anywhere."
CES 2015 - Green Project-owned GP3D will show off its $549 Sprout 3D printer during the 2015 Consumer Electronics Show (CES), as the company tries to gain interest via Kickstarter.
Sprout is 11.7" x 8.7" x 15.9" and is designed to be ideal for a compact desktop printing environment - using PLA plastic filament, able to print at 0.18mm resolution. The printer unit will be ready to ship "in a few months," with additional details released during CES.
"Our focus is to make an affordable and high-quality 3D printer for everyone," said Joseph Wu, president of Green Project.