Sprint and SoftBank will reportedly launch the Sony Xperia Z3 smartphone, with the smartphone set to be unveiled during IFA next week. However, the company - which attracted just 2.1 percent smartphone market share in 2013 - will face stiff competition from Samsung and Apple. However, this would be the first time Sony smartphones would be available for SoftBank, and could provide a roadmap to increased market share.
The Xperia Z3 is a Google Android (v4.4.4 KitKat) device running a quad-core 2.5GHz Krait 400 CPU, Adreno 330 GPU, with 3GB RAM and 16GB internal storage capacity.
"I can't see this making much of a difference," said Yasuo Nakane, Deutsche Bank analyst, when explaining the proposed deal. "Even if they put out a phone on Sprint, Verizon is the priority any way you think about it."
Despite Verizon - and No. 2 AT&T - being a priority for handset makers, this would at least be a step in the right direction for Sony. The Japanese electronics company has struggled to win over wireless carriers and maintain a positive relationship, unlike Samsung and other major phone makers.