Verizon Wireless is reportedly planning to open its own app store to try to compete with the Google Play Store on Android-powered devices. Android has around one billion users worldwide, which is why Verizon wants to offer a unique service to its wireless subscribers.
If true, it'd be a curious move by Verizon, as Google and Apple clearly dominate the app market, which is a multi-billion dollar industry. Customers spent $10 billion in Apple's App store in 2013, with Google sales figures unavailable - Google gives device manufacturers and wireless carriers 30 percent of revenue from apps sold, and Apple doesn't return anything to partners.
However, Google is cutting back revenue to carriers and hardware manufacturers, which is why Verizon hopes to step up and have a bigger influence in the app market. Verizon is the No. 1 wireless carrier in the United States and reportedly has the best network quality out of all four major carriers.