TweakTown
Tech content trusted by users in North America and around the world
6,099 Reviews & Articles | 39,136 News Posts

Report: Sprint to roll out disruptive pricing next week to woo users

Sprint plans to cut prices and become more competitive in the fierce U.S. wireless market (NYSE:S)

| Mobile Devices, Tablets & Phones News | Posted: Aug 15, 2014 8:10 am

Sprint will reportedly cut prices with an announcement set for next week, as the No. 3 wireless carrier tries to catch up to Verizon Wireless and AT&T. Sprint Chairman Masayoshi Son recently tasked new CEO Marcelo Claure with pointing the company in the correct direction following a failed bid for T-Mobile.

 

TweakTown image news/3/9/39710_01_report_sprint_to_roll_out_disruptive_pricing_next_week_to_woo_users.jpg

 

Claure replaced Dan Hesse last week, and is interested in dropping prices, boosting the company's wireless network, and trying to cut operational costs.

 

"In the short term, our success will come from our focus on becoming extremely cost efficient and competing aggressively in the marketplace," Claure recently said. "The management team has been working closely with the board to outline the future strategy of the company."

 

Even with disruptive pricing, it's going to be difficult for Sprint to fend off T-Mobile - which continues to offer new perks for subscribers - while also dealing with Verizon and AT&T. Trying to grow Sprint's subscriber base will be difficult with the U.S. wireless market currently so competitive. Moving forward, Sprint also hopes to develop a stronger partnership with Apple, and that could help keep T-Mobile at bay.

NEWS SOURCESReuters.com, Cdn.androidpolice.com

Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases