Overstock.com has seen $15,000 per day in bitcoin sales, totaling $300,000 per month, serving as one of the leading brands now accepting the cryptocurrency. Accepting bitcoin is reportedly going to add 4 cents per share to the company's financial earnings in 2014, and sales have exceeded $2 million.
The company expects to see anywhere from an estimated $6 million up to $8 million in bitcoin sales this year, with new customers now shopping with the e-tailer.
"We're in bitcoin for the long haul, I intend to make it permanent," said Patrick Byrne, Overstock CEO, in a statement to Reuters. "Cryptocurrencies like bitcoin are going to be around for as long as the law of mathematics works."
As other retailers begin considering bitcoin as a legitimate payment method, hearing Overstock's experiences with the cryptocurrency could be helpful. More than 60,000 retailers already accept bitcoin, and there is a growing number of major companies willing to explore the digital currency.