Flash Memory Summit 2014 - ADATA has a long history in the consumer space with their SSD and RAM offerings. The desktop SSD market is becoming more challenging for manufacturers as large fab-enabled companies are becoming extremely competitive on price. The desktop market is also relatively stagnant, while the datacenter SSD market continues to experience solid growth.
ADATA is changing with the times to address new market segments. Their newest venture is expansion into the enterprise space, where they are designing new SSD products to address datacenter applications. ADATA is currently utilizing AHCI protocol SSDs in the M.2 form factor, and moving forward with NVMe designs. ADATA is also working on 2.5" SSDs with the SFF-8639 connector. This allows the drive to be used as either a PCIe or a SATA connection.