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Google to use its dominance to push encryption on more websites

Google announces that websites using encryption will get a search ranking boost (NASDAQ:GOOGL)
| Hacking & Security News | Posted: Aug 8, 2014 11:00 am

When it comes to getting better rankings for their websites, you can bet many business users will do anything that Google tells them to. Google has a formula that it uses to determine the page raking for the sites that are returned in its listings when you type in a word or phrase.




Exactly what Google uses to rank the pages is a secret, but it will occasionally give site owners an idea what they need to do to get better rankings. Such is the case with an announcement made this week that involves a change to the formula used to rank pages online.


Google has said that web pages that automatically encrypt their services will get a ranking boost in the Google recommendation system. Google says for now the encryption will be a small factor in ranking, but the company says that it may put greater emphasis on encryption in the future. Sites that start with "https" are going to get rankings boost.


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