When it comes to getting better rankings for their websites, you can bet many business users will do anything that Google tells them to. Google has a formula that it uses to determine the page raking for the sites that are returned in its listings when you type in a word or phrase.
Exactly what Google uses to rank the pages is a secret, but it will occasionally give site owners an idea what they need to do to get better rankings. Such is the case with an announcement made this week that involves a change to the formula used to rank pages online.
Google has said that web pages that automatically encrypt their services will get a ranking boost in the Google recommendation system. Google says for now the encryption will be a small factor in ranking, but the company says that it may put greater emphasis on encryption in the future. Sites that start with "https" are going to get rankings boost.