Microsoft has wanted to compete directly with Apple's retail presence for a long time, but hasn't been able to pull that off. A rumor is circulating that Microsoft is set to open a large new retail store on Fifth Ave in New York City not far from where Apple has its iconic Fifth Ave location.
Microsoft is eyeing a two-story building at 677 Fifth Ave that is vacant and is only a few blocks from the Apple store. Apple certainly has popular and iconic products with the iPad and iPhone among other things, while Microsoft lacks any really popular products.
Surface tablets continue to lose money for Microsoft. Perhaps a new retail location could help sales, but a new store near an Apple location doesn't seem to be something that would change the market.