Social networking powerhouse Facebook has launched a brand new app called Internet.org which will provide basic mobile internet for free to the African country of Zambia.
Internet.org, announced today, seeks to provide internet services to areas where access is low or has been difficult to implement. Fixed line internet can be tough to install in certain locations, but mobile's a little easier - and as product director Guy Rosen explained in a blog post, 85 percent of the entire world lives near cellular coverage. But just 30 percent of the world is connected. Zambia is the very first market Facebook's launching Internet.org in, and Airtel subscribers will be the first to trial the service.
"Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services," Rosen said in the post. "With this app, people can browse a set of useful health, employment and local information services without data charges. By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise."