The Hilton chain of hotels is set to adopt smartphones as room keys as of next year in over 4,000 of its properties.
Digital check-in and room selection will be available across 11 brands, and work for Hilton Hhonors in over 80 countries. According to Hilton, its members are looking for alternative ways to control their experiences during their stays, and this approach could be the one of them. Although Hilton has run a trial of digital check-ins for some time, this is by far the biggest rollout it has attempted. Hilton is aiming for all of its hotels to offer the digital room key service by the end of 2016.
"Travelers can use their smartphones as boarding passes to get to their seats on an airplane, so it is only natural that they will want to use them as a way to enter their hotel rooms," Hilton's chief exec Christopher Nassetta said in a statement. "We have spent the past few years testing a number of different options to make this vision a reality, and we are developing proprietary technology that is safe and reliable for our guests to use, and cost-effective for our hotels to install."