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Apple drops $30 million to buy talk radio app Swell

Apple buys Swell app to augment its own tech and plans to close the app down this week (NASDAQ:AAPL)

| Business, Financial & Legal News | Posted: Jul 28, 2014 12:04 pm

Fans of talk radio may be familiar with the app called Swell. It's rather like Pandora, but specifically for talk radio and the company behind the app had raised $7.2 million from investors. Word has surfaced from multiple sources that Apple has now purchased Swell for about $30 million.

 

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Apple has been on a buying spree of late with the massive $3 billion purchase of Beats and another purchase of a book recommendation service called BookLamp. Swell is an app designed to make it easy to listen to talk radio and podcasts in your car.

 

With Apple purchasing Swell, the app will be shut down this week. That is definitely not good news for fans of the app, but Apple is likely to integrate the tech into one of its existing apps. Odds are Swell tech will be used to replace Apple's own Podcast app. A large portion of the Swell team will be joining Apple.

NEWS SOURCES:Recode.net

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