The Microsoft One Xbox game console will be exclusively offered in China using the China Telecom network, both companies recently announced. This will be the first Xbox One to enter the Chinese market this Autumn, China Telecom said in a recent press statement.
The Xbox One has struggled throughout Asia, where the Sony PlayStation series of game consoles remain popular. However, lower pricing and a stronger marketing push has drawn attention from gamers - where Microsoft partnered with the BesTV New Media Internet TV set-top box.
The game consoles will be available starting in China Telecom stores starting this September, with an estimated $80 million investment from BesTV and Microsoft to help move the project along.