There will be double the amount of connected TV devices in the United States when compared to U.S. Internet households by 2017, according to the NPD Group. There will be an estimated 204 million connected TVs using the Internet over the next three years, double the figure of estimated Internet growth.
The adoption of connected TVs and streaming media players, along with lowering costs, have provided consumers with a wide selection of product choices. More consumers are using their connected living room technologies to stream Netflix, Pandora, YouTube, Hulu, and other popular entertainment services.
"The evolution of hardware and digital content distribution is constantly changing the TV viewing experience," said John Buffone, NPD Connected Intelligence executive director, in a press statement. "Over the coming years, the consumers' preferred device for apps on TV will be shaped by the next generation of video game consoles, Smart TVs, and a new wave of streaming media players."
The connected TV device market is expected to reach saturation in the United States starting in 2018, as majority of homes will have apps and other connectivity.