Smartwatches piqued the interest of technology enthusiasts, but has largely fallen flat to appeal to casual consumers. To create new marketing hype, LG Electronics, Filip Technologies and VTech Holdings are catering devices to children, which could be an easier sale than to adults.
Basic smartwatches from children, like the VTech Kidizoom smartwatch, is simple and affordable: $60 with no Wi-Fi or 3G/4G support. Keeping kids mobile with technology could be used for both education and entertainment, supporters say. Meanwhile, smartwatches from Samsung, Apple and other companies rely heavily on technology, including mobile connectivity, to constantly monitor blood sugar levels and other medical data.
"Children as well as the elderly are ideal customers for wearable technologies," Jong-seok Park, head of LG Mobile Communications, in a recent statement. "Wearables allow us to stay connected without the worry of losing a device or the inconvenience of having to carry a large item in a pocket."
Just 1 in 5 adults have shown an initial interest in smartwatches, a number that OEM watch makers will try to improve on.