TweakTown
Tech content trusted by users in North America and around the world
6,155 Reviews & Articles | 39,556 News Posts

Smartwatch makers aiming for children and those monitoring health

Smartwatch manufacturers want to market their devices to children, as interest among adult customers isn't as high as initially expected

| Wearable Computing News | Posted: Jul 21, 2014 6:30 pm

Smartwatches piqued the interest of technology enthusiasts, but has largely fallen flat to appeal to casual consumers. To create new marketing hype, LG Electronics, Filip Technologies and VTech Holdings are catering devices to children, which could be an easier sale than to adults.

 

TweakTown image news/3/9/39194_01_smartwatch_makers_aiming_for_children_and_those_monitoring_health.jpg

 

Basic smartwatches from children, like the VTech Kidizoom smartwatch, is simple and affordable: $60 with no Wi-Fi or 3G/4G support. Keeping kids mobile with technology could be used for both education and entertainment, supporters say. Meanwhile, smartwatches from Samsung, Apple and other companies rely heavily on technology, including mobile connectivity, to constantly monitor blood sugar levels and other medical data.

 

"Children as well as the elderly are ideal customers for wearable technologies," Jong-seok Park, head of LG Mobile Communications, in a recent statement. "Wearables allow us to stay connected without the worry of losing a device or the inconvenience of having to carry a large item in a pocket."

 

Just 1 in 5 adults have shown an initial interest in smartwatches, a number that OEM watch makers will try to improve on.

NEWS SOURCES:Sfgate.com

Related Tags

Further Reading: Read and find more Wearable Computing news at our Wearable Computing news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases