TweakTown
Tech content trusted by users in North America and around the world
6,201 Reviews & Articles | 40,025 News Posts
TRENDING NOW: Samsung wants the US government to block GeForce GPU shipments

Twitter buys CardSpring to power commerce in tweets

CardSpring is gobbled by Twitter to power offers and commerce via tweets that can be used in physical stores (NYSE:TWTR)

| Business, Financial & Legal News | Posted: Jul 18, 2014 12:00 pm

Twitter has announced that it has purchased a new company called CardSpring that it will use to power ecommerce sales in tweets that users and companies share. CardSpring allows companies to build card-linked offers, electronic coupons, loyalty cards, virtual money, and more that works with credit cards.

 

TweakTown image news/3/9/39161_3_twitter_buys_cardspring_to_power_commerce_in_tweets.jpg

 

Twitter has no plans to shutter the service and use the technology for itself at this time.

 

CardSpring writes, "At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers."

 

One way that Twitter can use the CardSpring tech is to enable things like discounts offered via a tweet where you would enter your credit card details on Twitter and then pay with the same card at the local store to get the discount. Merchants would get analytics allowing them to see how effective their purchases are.

NEWS SOURCES:Techcrunch.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases