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Facebook testing ecommerce buy button in the US

Facebook is now testing a new buy button in the US that will let users of the social network buy goods from their newsfeed (NASDAQ:FB)

| Social Networking News | Posted: Jul 18, 2014 10:24 am

Facebook is trying to increase its position in the ecommerce world in the US with testing kicking off on a new buy button that lets people buy products on the social network. Facebook says that the buy button is being testing with a few small and medium size businesses in the US right now.

 

TweakTown image news/3/9/39159_1_facebook_testing_ecommerce_buy_button_in_the_us.jpg

 

The button will be available on both the mobile and desktop versions of the website. The social network says that none of the credit card data shared with Facebook will be shared with other advertisers when completing a transaction. For now, Facebook isn't taking a cut of the money made during the purchase for itself according to a source.

 

A third party processing company processes all credit card transactions made on Facebook. Presumably, in the future once the test of the buy button proves effective Facebook will want a cut of the money.

NEWS SOURCES:Businesstoday.intoday.in

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