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Firm caught bribing journalists to pen pro-Internet Explorer content

A marketing agency accidentally emailed TechCrunch's founder asking him to pen pro-IE content for cash (NASDAQ:MSFT)

| Internet Browsers News | Posted: Jun 26, 2014 4:06 pm

An agency commissioned by Microsoft has been offering to pay bloggers to produce pro-Internet Explorer content, it emerged, after one such pitch was accidentally sent to TechCrunch.

 

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Advocate marketing firm SocialChorus sent TechCrunch's Paul Stamatiou an offer to pay for Internet Explorer coverage, the journalist said in a tweet. Founder Michael Arrington was also emailed. "In this program, we are looking to spread the word about the new Internet Explorer web experience in a cool, visual way, which is where you come in," the proposal read.

 

It's not exactly unusual for marketing companies to push a client's an agenda through a network of underpaid bloggers, but it is a little more unusual to approach a publication such as TechCrunch, particularly for a top tier customer. This is usually called an "unmitigated PR disaster." Microsoft has now distanced itself from the campaign, and put the blame squarely on SocialChorus. A spokesperson for the Redmond company said, according to Techspot: "action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media."

NEWS SOURCES:Techspot.com

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