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Google announces the Android One initiative for the developing market

For the next 1 billion users, Google announces its new initiative, Android One (NASDAQ:GOOG)
| Mobile Devices, Tablets & Phones News | Posted: Jun 25, 2014 4:51 pm

Google I/O 2014 - The developing markets are going to be massive over the coming years, with Google announcing at Google I/O that it is going to be pushing into the developing markets with a new initiative dubbed "Android One".




Android One is a set of hardware reference platforms for OEMs that will have "high-quality, low-cost" smartphones being pushed out to developing markets. These devices will come in multiple flavors, with stock Android - but Google Play OEMs and carriers can play around with this, adding their own apps.




One example of an Android One-powered smartphone is the dual-SIM smartphone from Micromax in India. This smartphone will feature a 4.5-inch screen, FM radio and a price of under $200. Google's goal with Android One is providing "at scale, high-quality, affordable smartphones" for "the next billion" smartphone owners.


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