Smartphone maker BlackBerry has confirmed it will include support for the Amazon Appstore, which will roll out with the BlackBerry 10.3 OS available this fall. There are more than 240,000 Google Android apps available, while users gain access to Netflix, Groupon, Pinterest, Minecraft, Candy Crush Saga, and more.
BlackBerry will now be able to focus more on secure enterprise mobile applications for use in the workplace, while users can pick up apps from Amazon.
"Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises," said John Chen, BlackBerry CEO, in a press statement. "We've listened to our customers and have taken this important step to deliver on their needs, while executing our strategy."
Company CEO Chen is desperate to keep his company competitive in the changing smartphone market, and providing consumer apps is important - something that BlackBerry has struggled with when competing with Google and Apple.