Computex 2014 Not waiting on the market to catch up, ASUS invests in the company's own SATA Express products to bring higher than SATAIII speeds to market.
SATAe or as we refer to it in long form, SATA Express increased the data storage path from 6Gb/s to a full 10Gb/s bus which allows for higher sequential throughput speeds for gamers, enthusiasts and power users looking for faster performance than products offered with an aging interface.
The first product takes advantage of M.2 SSDS, also working at 10Gb/s via PCIe 2.0 x2 technology. This is an easy way to increase disk performance, breaking the 6Gb/s barrier on systems with SATAe and without native PCIe based M.2 connectors.
Moving deeper down the rabbit hole, the second product utilizes two M.2 cards and pairs them in to break the SATA 6Gb/s limitations.