The Florida Fish and Wildlife Conservation Commission (FWC) has unveiled a Web-savvy augmented reality campaign to help identify and eradicate the invasive lionfish. Using AR technology from Aurasma, the FWC hopes to keep Florida residents engaged - and that could lead to more reports and interaction. The first 250 people to use the Report Florida Lionfish app to file an online report will receive a free t-shirt and app that brings the shirt to life.
All collected data will be available to the public, along with data sharing policies to help other conservation agencies in the area.
"It's kind of kitschy but it will make an impact," said Amanda Nalley, FWC spokesperson. "I think it's going to be something really cool. It's a great way to reach out to people who are already immersed. We want to get as much information out and make it as easy as possible. We want people to be able to access information while they are out hunting and fishing."