TweakTown
Tech content trusted by users in North America and around the world
6,144 Reviews & Articles | 39,499 News Posts
Weekly Giveaway: Win an Antec Case, PSU and Cooler (Global Entry!)

Nike's latest LeBron James-branded shoes exclusive to NBA 2K14 gamers

NBA 2K14 gamer? You can buy Nike's new limited-edition LeBron James-branded sneakers!

| Fashion meets Tech News | Posted: May 17, 2014 4:29 am

LeBron James fan? NBA 2K14 gamer? You are one of the lucky few who can purchase Nike's new LeBron James-branded sneakers - a real-life pair of shoes that have only been made because a bunch of very dedicated NBA 2K14 players put a lot of manhours into the game.

 

TweakTown image news/3/7/37783_10_nike_s_latest_lebron_james_branded_shoes_exclusive_to_nba_2k14_gamers.jpg

 

Nike has said that its new shoes are the first physical basketball shoe to be unlocked in a video game. Nike worked with 2K Sports and developer Visual Concepts for this very unique wearable promotion. In order to buy the new LeBron James-branded shoes, you have to complete a specific set of in-game tasks of NBA 2K14 on the PS4 or Xbox One.

 

These tasks include playing a minimum of 60 games in the MyCareer mode, earning an elite ranking, creating a show inside of NBA 2K14's Nike Innovation Kitchen, and shooting the Nike sponsorship path. Nike has said that in order to complete these tasks, it will take around 80 hours of playtime. Gamers who have completed these tasks have the chance to pre-order the shoes, at a price of $220.

NEWS SOURCES:Polygon.com

Related Tags

Further Reading: Read and find more Fashion meets Tech news at our Fashion meets Tech news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases