Apple has made an interesting change to the App Store and how developers can gift things to players of their games. Developers can now offer gamers promo codes for free in-app purchases. Promo codes have been accepted for game purchases for a while, but allowing them for in-app purchases is a new feature.
One of the first mobile game developers to take advantage of in-app promo codes was EA. It offered a promo code to players of Real Racing 3 if they visited the EA website. The code gave the players some free gold.
It's unclear if these in-app promo codes will be supported in all countries where the App Store operates. The test promo code reportedly didn't work in India for instance. In-app purchase promo codes are a good thing and will allow gamers who like freemium apps to get some freebies from devs to maintain their interest in the game.