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Pinterest users are mostly women according to statistics

Pinterest is used overwhelmingly by women and the activity from men on the site has been on the decline for the last few years
| Business, Financial & Legal News | Posted: May 8, 2014 3:10 pm

Pinterest is a website where people can go and pin things they like to a virtual bulletin board. The site is used by both men and women, but most feel that the site is typically used by women. Some recent statistics show that women are by far the majority user of Pinterest.




Statistics show that 80% of all Pinterest users are women leaving the other 20% of users as males. That lowly 20% of males who use the site make even less of the pins that are performed on the site. Men account for only 8% of all pins by gender with women accounting for 92% of all pins.


The number of men using Pinterest is on the decline and has been steadily declining since July of 2011. That is the first month that RJMetrics, the company who provided this data, has records on. The data firm says that it used the user names of Pinterest users to map to census bureau data to determine gender.


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