A recent study found that 21 percent of paid TV subscribers utilize their subscription video-on-demand (SVOD) TV everywhere service, as providers step up their offering. In addition to providing content in the living room, there is greater interest in bringing content to mobile devices, such as smartphones and tablets.
There was a concern that Netflix, Hulu, and Amazon would lead to greater cord cutting - and cable and satellite providers have responded appropriately. However, SVOD and pay TV subscribers are finding TV Everywhere to be beneficial, and 30 percent use TV Everywhere at least once per week.
"TV everywhere is about mobility and control," said Russ Crupnick, Industry Analyst Senior Vice President, in a press statement. "Customers, especially subscription streamers, are becoming accustomed to over-the-top options where the location and device are no longer barriers, and they crave a similar experience with TV Everywhere. The way to keep SVOD subscribers using TV Everywhere platforms is to make the experience even more portable."