Google is set to unleash its Android Silver project, something that is rumored to be a point where Google shifts its mobile strategy. This would have big changes to multiple parts of its business.
First, is the mobile side of things with the Nexus devices, which will reportedly see multiple, high-end Silver smartphones. This change for Google will be considerable, as it will be spending large amounts of money advertising these handsets to both wireless carriers, and advertising. This will see Google dropping its development and marketing costs to its hardware partners - something that could really shake things up.
What Google will do is hold more control of its version of Android that it ships on certain handsets, a plan that sees the company ridding of third-party bloat (such as custom UIs), quicker and better software updates, and a new proper standard and consistency across its Android Silver devices. Two of Google's closest partners are considered as hardware makers for these new devices, companies that include LG and Motorola - something that either company could deliver in 2015.