Microsoft has outlined some of its online programming efforts for the Xbox One, and will include a wide variety of content: reality shows, documentaries, videogame-based shows, and scripted dramas for Xbox viewers. Even with its $5-per-month Xbox Live subscription, industry analysts believe it will be difficult to try and compete with the likes of Netflix, Hulu, Amazon, and other more-established competitors in an increasingly crowded market.
"What we're interested in is giving subscribers a reason to stay on our platform," noted Nancy Tellem, Xbox Entertainment Studios President. "We're really focused on the fans of the Xbox, the millennials... many of whom are not subscribing to cable, and use a console as their entertainment device."
Both Microsoft and Sony hope to see their consoles turn into something more than just a game console - they want users powering up the Xbox One or PlayStation 4 for Web browsing, using Netflix, and watching other online content.