TweakTown
Tech content trusted by users in North America and around the world
6,068 Reviews & Articles | 38,989 News Posts

NPD: 75% of connected HDTV owners believe video apps are important

The NPD Group found that three out of four connected HDTV owners believe video apps are important to viewing habits

| Apps News | Posted: Apr 23, 2014 9:42 pm

The majority of connected HDTV owners believe video apps are critical, with 75 percent saying video apps are 'extremely' or 'very important' to their viewing habits. In addition to knowing which apps are available to watch, consumers also want to be able to easily discover new online content available to them.

 

TweakTown image news/3/7/37251_01_npd_75_of_connected_hdtv_owners_believe_video_apps_are_important.jpg

 

"The importance of having core video aggregation apps such as Netflix and YouTube, has a lot to do with the convenience that allows consumers to easily access a multitude of programming options in one place," said John Buffone, NPD Group Connected Intelligence Executive Director, in a press statement. "The next wave of TV app user, however, is looking for a different experience than earlier adopters and is placing greater emphasis on TV Everywhere apps from their favorite networks."

 

The top 10 most important video and TV everywhere apps, according to NPD: Netflix, YouTube, The Weather Channel, HuluPlus, History, Amazon Instant/Prime Video, HBOGO, Fox News, PBS, and WatchESPN.

 

Connected devices are expected to grow - putting added pressure on traditional cable content providers - and video apps will continue to be critical to content providers.

NEWS SOURCES:Npd.com

Related Tags

Further Reading: Read and find more Apps news at our Apps news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases