TweakTown
Tech content trusted by users in North America and around the world
5,914 Reviews & Articles | 38,097 News Posts

Nike rumored to abandon FuelBand, fires the hardware team

Nike has reportedly fired its hardware division, will desert its FuelBand wearable

| Wearable Computing News | Posted: Apr 19, 2014 8:27 am

It looks like Nike is done with its FuelBand wearable, with reports surfacing that the company has let go of most of its hardware division, and that the company will be stopping production of the hardware completely.

 

TweakTown image news/3/7/37148_06_nike_rumored_to_abandon_fuelband_fires_the_hardware_team.jpg

 

There was a 'slim' version of the FuelBand expected toward the end of the year, but most of the 70 or so hardware employees have been let go. The anonymous network Secret.ly saw someone post a rumor last week, which read: "The douchebag execs at Nike are going to lay off a bunch of the eng team who developed The FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn't know what they were doing".

 

But, Nike has just launched the Fuel Lab, which is think tank for connected devices based in San Francisco. We could see the company release an API for its software services, partnering up with a company to build the hardware while Nike provides the software.

NEWS SOURCES
Theverge.com, Androidcentral.com

Related Tags

Further Reading: Read and find more Wearable Computing news at our Wearable Computing news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases