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HTC hires former Samsung marketing exec on three-month contract

HTC changes gears yet again, hires former Samsung marketing guru (TPE:2498, KRX:005930)

| Business, Financial & Legal News | Posted: Apr 18, 2014 11:28 am

It looks like HTC is desperate, with the Taiwanese smartphone manufacturer hiring Paul Golden, who was previously in a marketing position at Samsung. With HTC continuing to experience all sorts of obstacles in front of it being successful, this is an important bit of news.

 

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Golden has been hired by HTC on a three-month contract, where we're sure he'll come in and talk to the company about how to better market its smartphone against the likes of Samsung and Apple. HTC's just-released One M8 has been met with positive reactions from both the press and consumers, but I don't think it has been a big enough success for HTC against Samsung - which is set to ship a massive 35 million Galaxy S5's in Q2 2014 alone.

NEWS SOURCES:Androidcentral.com

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