Fast food restaurant Burger King is expanding its business relationship with AT&T, in an effort to roll out Whopper Wi-Fi nationwide. Using the plug-and-play AT&T Ready Zone, restaurants like Burger King are able to more easily roll out Wi-Fi functionality to restaurant guests.
"Whopper Wi-Fi is about improving the in-restaurant experience for our guests," said Alex Macdeo, Burger King North America President, in a press statement. "Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable. We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning."
There is growing competition among fast food and "fast casual" restaurants, and free Wi-Fi offers a competitive advantage over rivals.