TweakTown
Tech content trusted by users in North America and around the world
5,930 Reviews & Articles | 38,200 News Posts

Apple is scared its consumers "want what we don't have"

The one invincible Apple is not so confident in the new world, with Apple bosses scared that consumers "want what we don't have" (NASDAQ:AAPL)

| Mobile Devices, Tablets & Phones News | Posted: Apr 8, 2014 4:27 am

This time last year, Apple's executives were worried that "consumers want what we don't have" when it comes to smartphones - more specifically, larger screens or much cheaper handsets - both of which are plentiful in the Android camp.

 

TweakTown image news/3/6/36859_05_apple_is_scared_its_consumers_want_what_we_don_t_have.jpg

 

Apple execs had noticed a rapidly decelerating growth in its sales, even while the company was selling record numbers of iPhone's. Thanks to the Apple vs. Samsung trial, we're seeing much more information about the company, and its plans to release a bigger iPhone.

 

The one thing Apple is going to have against itself when (and not if) it releases a bigger iPhone, is that in its previous ads and sales pushes for the previous iPhone's, is that you could use it with one hand. Apple seemed content with the 3.5- and 4-inch screen sizes on the current and previous iPhone's, but when it comes to the next-gen iPhone, all of that talk of using it with one hand is going to be thrown out the window. So when Apple says it is scared its consumers want something it doesn't half - they are right - consumers do want something different.

 

Ripped from a presentation note, Apple says: "Competitors have drastically improved their hardware and in some cases their ecosystems". and that its competitors are "spending 'obscene' amounts of money on advertising and/or carrier/channel to gain traction".

NEWS SOURCES:Theguardian.com

Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases