Customer information is a valuable commodity to cybercriminals, with the ability to steal identities, transfer money from accounts, and financially ruin victims. Cybercriminals enjoy using the brand names and logos of well-known companies, making it easier to lure users into clicking fraudulent links.
"Phishing attacks are so popular because they are simple to deploy and extremely effective," said Sergey Lozhkin, Kaspersky Lab Senior Security Researcher, in a press statement. "It is often not easy for even advanced Internet users to distinguish a well-designed fraudulent site from a legitimate page, which makes it even more important to install a specialized protection solution."
The threat of phishing, cyber and physical attacks, banks are always looking to improve technology - including a growing number of financial institutions researching biometrics.