The Red River Rivalry began in 1900 between the University of Texas and the University of Oklahoma, 108 games later the rivalry will once again get a rebranding. With the two universities jointly announcing the game formerly known as the "Red River Rivalry" will now be referred to as the AT&T Red River Showdown. Prior to 2005, the game was dubbed the Red River Shootout, with the name being change to Red River Rivalry to commemorate the 100th meeting between the schools.
Athletic Director for the University of Texas, Steve Patterson said: "As a University of Texas alumnus I have long enjoyed the Texas-Oklahoma series and the great tradition it represents for Texas and Oklahoma fans,We look forward to working with AT&T representatives and the University of Oklahoma to generate excitement for the new name and brand, and continuing our relationships with the State Fair of Texas."
Texas leads the all-time series 60-43-5, The game that is played every season at the Cotton Bowl will take place October 11, 2014.